Virtue - Damage Reverse Hair Serum | 50 mL

What it isA leave-in formula clinically shown to quickly repair damage and protect hair from future harm with a hair-identical protein.

Hair TypeStraight, Wavy, Curly, and Coily

Hair TextureFine, Medium, and Thick

Hair Concerns- Damage, Split Ends, and Breakage
- Dryness
- UV Protection

Key Benefits- Reverses damage from cuticle to core
- Restores hair elasticity and fiber flexibility
- Strengthens by refilling lost keratin

Highlighted Ingredients- Alpha Keratin 60ku A patented, 100 percent hair-identical protein that refills lost keratin to heal hair.
- Tremella Mushroom Polysaccharide Hydrating and moisture-retaining plant alternative to hyaluronic acid.
- Multifaceted UVSolarPhoto-Protection Complex Protects from damaging, drying, color-depleting effects of light exposure.

Ingredient CalloutsFree of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to KnowPacked with the highest percentage of Virtue's hair-identical protein, Alpha Keratin 60ku, this serum quickly repairs severed bonds that give hair its strength, restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.

Fragrance DescriptionA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

What it isA leave-in formula clinically shown to quickly repair damage and protect hair from future harm with a hair-identical protein.Hair TypeStraight, Wavy, Curly, and CoilyHair TextureFine, Medium, and ThickHair Concerns- Damage, Split Ends, and Breakage- Dryness- UV ProtectionKey Benefits- Reverses damage from cuticle to core- Restores hair elasticity and fiber flexibility- Strengthens by refilling lost keratinHighlighted Ingredients- Alpha Keratin 60ku A patented, 100 percent hair-identical protein that refills lost keratin to heal hair.- Tremella Mushroom Polysaccharide Hydrating and moisture-retaining plant alternative to hyaluronic acid.- Multifaceted UVSolarPhoto-Protection Complex Protects from damaging, drying, color-depleting effects of light exposure.Ingredient CalloutsFree of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.What Else You Need to KnowPacked with the highest percentage of Virtue's hair-identical protein, Alpha Keratin 60ku, this serum quickly repairs severed bonds that give hair its strength, restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.Fragrance DescriptionA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.What it isA leave-in formula clinically shown to quickly repair damage and protect hair from future harm with a hair-identical protein.Hair TypeStraight, Wavy, Curly, and CoilyHair TextureFine, Medium, and ThickHair Concerns- Damage, Split Ends, and Breakage- Dryness- UV ProtectionKey Benefits- Reverses damageWhat it isA leave-in formula clinically shown to quickly repair damage and protect hair from future harm with a hair-identical protein.Hair TypeStraight, Wavy, Curly, and CoilyHair TextureFine, Medium, and ThickHair Concerns- Damage, Split Ends, and Breakage- Dryness- UV ProtectionKey Benefits- Reverses damage